Sounds like a mundane topic for a
Behind the Scenes look at making
Hint Jewelry and charms: however, 13% of my overhead expenses are devoted to shipping costs and a good portion of my labor is focused on packaging and mailing merchandise.
Being a person who loves to create efficiencies, I am extremely aware that the shipping portion of
Hint Jewelry could do with some streamlining, and I've added it to my list of goals for 2010. In the meantime, I'm sharing my current shipping process so that when I do revamp this portion of my business it will allow for some comparison and perhaps generate helpful tips by other readers.
Most people who purchase charms or jewelry from
Hint Jewelry on
Etsy use the
PayPal interface, which makes shipping easy because I generate labels through their Multi-order shipping feature (if you are a merchant this link is located on the left side of your
PayPal account under the tools menu). The labels generate a bar code that I swear have some sort of positive impact on the postal service because shipping seems to go faster. I currently print these labels out on 8 1/2 x 11 inch paper, trim them to size, and affix them to the envelope with packing tape. For international shipping, I don't use
PayPal because they only offer Express or Priority shipping online. For international packages, I create my labels in Microsoft Word, fill out the
green customs form for packages under 4 lbs. (form number 2976), and then stand in line at the Post Office and let the professionals take over. My international packages are untrackable because I am unable to purchase Delivery Confirmation on First Class overseas.
For
Hint Jewelry, I only ship on Tuesdays and Thursdays so I can process all packages in bulk. I ship everything using the
United States Postal Service, First-Class Mail Parcel (2-5 days), Package/Thick Envelope with Delivery Confirmation Service. Most of my packages weigh under 2 ounces and do not require insurance, so postage costs between $1.41 and $1.58.
If you do have an online business that requires shipping, I found it valuable to calculate the total cost of materials, postage, and labor when determining what is a reasonable amount to charge for shipping and handling. Here is a sample breakdown of what I discovered when I looked at the cost of packaging and shipping a piece of
Hint Jewelry:
Materials & Postage
Moo.com MiniCard $0.24
Small Gift Box $0.46
Plastic Baggie $0.06
Large Ribbon $0.09
Small Ribbon $0.01
Kraft Bubble Mailer $0.10
Paper for Label $0.01
Black Toner for Printer $0.09
Packing Tape $0.05
Bubble Wrap $0.05
Paper Receipt $0.08
USPS Postage $1.58
The total cost comes to $2.83 for each package. It probably takes about 10-15 minutes of labor to put together a package and send it off in the mail. Once you start factoring your time into the equation you begin to get a better picture of what is a reasonable charge for shipping. Ironically, this exercise really helped me break free of wondering about other merchant's shipping costs and honoring the work that must go into sending me my latest fav book from
Amazon.com.
Another area of packaging that I would like to upgrade is
Hint Jewelry's branding. For the most part I have been relying on rubber stamps with my logo to reinforce the
Hint Jewelry brand name on my packaging. The stamps seem fun and quirky, so I definitely feel like they may have added to the charm of my business, but I've never received any feedback so it may all be in my imagination :)
I designed my stamps using Adobe Photoshop and then submitted the images to
Rubberstamps.net. I have a stamp for my receipts that allows me to write a personal note to friends who have purchased an item. I have my own "Fragile" stamp using a font that seems more friendly then the one you can purchase at
Office Depot. And lastly, I created a stamp that places my logo on rustic,
brown Kraft coin envelope (2 1/2 x 4 1/4 inches), which I use to package my charms.
Another important marketing tool is my business card. I have gravitated towards using
Moo.com for all my business cards because frankly I love their easy software and the unique size of their
MiniCards. I also enjoy being able to have many different designs in a package of a 100 cards.
One nagging aspect of packaging delicate
Hint Jewelry has been preventing the tangling of chains. How do I ship a delicate sterling silver chain necklace all the way to Australia so that when the wonderful person on the other end who opens it up can slip this necklace on without getting a headache from having to untangle a mess? Well, this part is still a work in progress. I've tried a variety of approaches, but lately I haven't experienced any negative feedback from my method pictured above. Using the cotton in the gift box, I gently wrap the necklace around it length wise and slip it into a plastic baggie. My idea is that the pressure from the baggie tucked under the cotton will hold everything in place.
Gift Wrapped Jewelry for Hint
I slip a business card into the box and then use two different sizes of ribbon in contrasting colors to complete the gift wrap. I'm still enjoying this
geisha inspired East meets West gift wrap that I came up with and will probably continue using it in 2010.
Here are some things that I am looking to improve on packaging and shipping for 2010: more efficient methods of receipting and accounting, a shipping label printer, and redeveloping my branding.
The most important upgrade will be a printer for labels. Slowly I have been researching a
Dymo LabelWriter printer and have accumulated some helpful links along the way:
Etsy Forum on Dymo Printers
Etsy Forum on Shipping: PayPal, Endica, Stamps.com
Brother QL-570 Professional Label Printer that was recommended by a fellow Etsy seller
If you own an online business, I'd love to hear any tips you have for shipping and packaging merchandise. More importantly, if you have received
Hint Jewelry and charms and would like to offer feedback on shipping and packaging that would also be warmly received.
Be sure to explore more of my
Behind the Scenes blog features to learn more about creating jewelry and running an online business!