Personalized Your Story Charm Jewelry,
Beth Hemmila (Hint Jewelry):
print on demand book from Lulu.com
Failure is only the opportunity to begin again more intelligently.
Promises Message from a Dove Chocolate...dark chocolate of course :)
I wrote step-by-step computer instructions for a living, so it's no wonder that when opening a box from
Ikea I first study the manual and sort out the supplies. I'm a planner, organizer, instruction reader, and big picture thinker.
So don't ask me why I threw every piece of common sense out the window and dove in head first when self-publishing a book. Call me over excited, but my little book project took twice as long, caused a good deal of hair loss, and an opportunity to being again with a little more intelligence :)
In this
Behind the Scenes moment, I'm going to share my experience self-publishing a book that acts much like a portfolio and showcases personalized
Hint Jewelry charm story jewelry. Most people find deeper connection with
Hint Jewelry by reading my charm stories, so I published this book to be part of the display at the
Face Body Soul show in October. I wanted a way for people to meet me, even when I'm not physically present. My idea was to take my
Etsy web site and transform it into a book. I loved the idea of having a book that is actually a portfolio of all your past and current work.
Before choosing
Lulu.com as my vendor for my book, I did do some research regarding self-publishing, print on demand, and different companies. Here are some links that might be helpful:
Self-publishing for fiction, photography, poetry, cookbooks, etc.:
Lulu
For people who are serious about self publishing and selling a book on
Amazon.com:
BookSurge
Good self-publishing for arts, photography, and craft related books:
Blurb
Publishing through
CafePress:
CafePress's Publishing Learning Center
Software for people that really want to get into publishing and uploading to
Blurb:
Adobe InDesignComparison of a mini book publishing experience (excellent for comparing brands):
Greenchairpress.com
Publishing On Demand (POD) defined and list of potential publishers:
PublishOnDemand.net
25 Things You Need to Know about Self-Publishing a Book
Self-Publishing vs. POD Publishing
Warnings and Cautions for Writers of Print On Demand Books
After making my grand tour of print on demand books, I decided to try out
Lulu.com because they had a format I liked, were relatively easy to use, and since I'm not distributing this book it seemed like the simplest solution.
Lulu.com is a good place for that book of family photos, recipes, kids drawings, and poetry that you've always wanted to turn into a lasting memento. In the past I had used
iPhoto on my Mac to create a family album as a gift, so I was pretty confident that I would enjoy the results from
Lulu.com.
I really wanted to use
Blurb because they have some beautiful hardcover formats, but unfortunately in order to design a book, I had to download their
BookSmart application, which didn't run at top speed on my Mac -- I'm talking huge lag time between uploading photos and processing the design. It looks like I may not have had enough memory to run this application. Everything on
Lulu.com is uploaded directly to their web site but designed in another application on your computer such as Microsoft Word.
If you are going to publish a book, and leave it out in the world, be sure to include a copyright page. Here's a example of the text I used for my print on demand book.
Copyright © 2009 by Beth
Hemmila
Cover and book design by Beth
Hemmila
All rights reserved.
No part of this book may be reproduced in any form or by any
electronic or mechanical means including information storage and retrieval
systems, without permission in writing from the author.
Beth
Hemmila
www.hint.etsy.com
Printed in the United States of America
First Printing: September 2009
I can't tell you if this copyright is legit, but hey it makes me look professional and again I'm not distributing this book and saw it as a way of indicating that the text has some ownership. If you are really serious about registering your book, visit the
copyright faqs section on Lulu.com for more details.
Okay, I can't stress this enough...READ THE DIRECTIONS :) This is where I started merrily skipping all the details and diving headlong into my project. I didn't take the time to read through the
Step by Step Guide to the Lulu Publishing Process.
A couple things that were nagging at the back of my brain, but weren't kicking in until I was 90% complete, was choosing the correct format for my file and font type. In my gut I know serif fonts are the best to use for printed material, but I was so utterly hooked on this cool Optima font that I couldn't let it go. This caused a lot of headaches with my upload, sleepless nights where I wondered if every letter would be blurred, etc. So before you put your fingers to the keyboard and start typing your book, read this section on
acceptable fonts if Lulu creates your PDF file. Needless to say I was powering on through, making my own
PDF files and didn't read the fine print that I would have to embed the fonts in the document before uploading. Don't ask what I did to correct it by waving my magic wand, just pick the right font from the beginning like a nice, easy going, reliable 12pt Times New Roman.
Why was I creating my own
PDFs, you ask? I had this clever idea that I would make my book in Adobe
Photoshop where I could easily format text and pictures alongside each other. Because of the Guidelines feature in Adobe
Photoshop this seemed like an easier method for making text and pictures line up neat and tidy. This meant that each page of my book was one file. So with 35 pages I had to upload 35 files individually. This was super inefficient and converting my
jpeg files to
PDFs was even more insanity. Nevertheless, with all this added hassle my book turned out pretty decent and my worrying over distorted text was wasted energy.
I will be redoing my book though. One of the features of the sassy, glossy
Lulu.com softcover books is that they don't lay flat. The cover curls up and bugs the perfectionist printer inside of me to no end.
Because I'm going to reprint my book as a hardcover, I have to switch formats and redo all text and pictures for my manuscript. Yes, I'm a little bummed, but this gave me the perfect opportunity to find new solutions. Here is what I am going to do differently the second time around.
1. Read through all the instructions!!!
2. Use a hardcover book format instead of softcover.
3. Pick a serif font that
Lulu.com likes such as Times New Roman.
4. Create a file template in Microsoft Word that matches the dimensions of my book format.
5. Create a multiple page document in Microsoft Word so I have one easy file to upload. This also lets me see how the pages will flow together.
6. Use tables in Microsoft Word to format my book so that text and charm pictures are easily aligned.
Hopefully, I'll have this baby published in 2010 so as to share the results of my second time around :)
Check out my whole
Behind the Scenes blog series for information on making jewelry and running a business.