One of the unconscious business savvy things I was doing from the start of Hint Jewelry was developing a signature style for my silver charms. Being an artist, I am naturally compulsive and repetitive. Can't say for certain which came first!!
Because I liked the design of my little plum blossom flower so much it was part of my natural tendency to repeat it often and include it in many different charms. It was an intentional habitual behavior like grabbing for the same brand of oatmeal every week at the market, but what I didn't realize is that it can also be a conscious way to create a signature look that gives your business sincere presence.
"Oh, yeah Hint Jewelry, she's the girl that has all those charms with the cute animals and the little flowers."
What I was doing with my compulsive need to include flowers in my charms was also the means to putting a recognizable face on my business. From a relational point of view, I believe it helps people know with me with clarity. They know what to expect from my design, and they can feel safe perusing my shop. I'm not jumping around trying on new design styles like trends from last season, instead it communicates a grounded consistency and genuine presence. I'm guessing my repetitive behavior lets people know they are getting the real me.
When I came to this new point of view, I realized that like a symphony I wanted all my charm designs to flow together and harmonize. I've set about revising charms such as Rabbit Run pictured above so as to fit them better into the whole picture. Just by changing the flower to the plum blossom, I felt a deeper connection to this piece.
Here is the first plum blossom charm that inspired me to include its image in other designs.
with bees that buzz...
hummingbirds that flit...
and a little snuggly patch of them.
For more ideas about running an online business or making metal clay jewelry see my whole Behind the Scenes blog series.