Behind the Scenes: Design Redux
The Moonflower charm featured in these earrings was one of my first charm designs. Unfortunately, it never sold well in my shop so I abandoned Moonflower. I have a handful of these designs that don't quite make it to mainstream popularity, I eventually lose steam, and chose to retire them because I hate to see them sitting around without any action.
Nevertheless, there is a concept I read somewhere out there on a blog that said focusing solely on your most popular sellers might not be working to your advantage. It went something like this:
If everyone is buying dogs, horses, and tree charms more often then others you might choose to invest your time into those designs; however, you may have several customers that buy the popular charms and then round out their order with something that is not a top seller. By providing variety you create potential for a more expanded exchange.
I have a tendency to think in terms of how can I best direct and maximize my energy, so the idea of spreading it out in all directions is quite difficult for me to grasp. Perhaps I'm the rare bird who struggles to make decisions and actually enjoys going into a store with only 5 choices instead of 50.
I'm on the fence about this concept, mainly because it's in my nature to always move towards simplicity. I'm wondering what other people think. What has been your experience selling jewelry or components at shows? Do you retire pieces that don't sell after a certain amount of time? What are your own shopping preferences? Do you like things being narrowed down for you or do you love digging through a bunch of items to find the perfect treasure?
I can't decide if I should revisit my Moonflower charm, but I do know she is always safely tucked away just in case the right day comes along :)